Nine Inch Nails – Ghosts, Success on Their Own Terms
April 2nd, 2008
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Unless you’ve been living under a rock, or rarely frequent the file sharing news/blogs, you’ve heard about NIN’s latest album, Ghosts. The album is an experiment in promotion and has been a standout success. There are a lot of options for getting the music, ranging in price from Free to $75. There was an option for a $300 set of goodies that sold out in two days. That’s right SOLD OUT in two days. This garnered a neat $750,0001 from those alone. In the first week the bands total transactions were up to $1.6 million2. Most of this is pure profit for Trent Rezner et al. The experiment moves beyond NIN releasing this album w/o any label support and still making money. It goes much further. Read more…